The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make ends meet in the absolute depths of the 1930s, but the mini prototypes he had made of items like ironing planks and ladders had superb potential since children’s toys. He named the corporation Lego after two Danish key phrases, leg and godt, which means “play very well. ”
In 1958, he invented the iconic profano brick with pontoons inside that means it is interlock with other lego pieces. This innovative innovation revolutionized the company and allowed it to expand at an surprising pace.
By 1960s, Seglar had expanded its worldwide reach and began delivering toys underneath license in North America with an arrangement with luggage company Samsonite. The corporation also started off selling pieces with all the bits needs to build a particular model, and introduced committed themes including Space (with astronaut minifigures), Castle, City (later renamed Profano City), and FabuLand.
In the early 1970s, Lego had taken a remarkable step forward with its introduction of Lego information that possessed movable legs and arms. The company as well began applying more plastic and a review of larger hinders for youngsters, a set called Duplo. In the eighties, Lego’s revenue https://lego-x.com/2020/08/05/why-play-with-lego/ grew at a remarkable rate of ten percent annually, in spite of overall plaything industry sales growth reducing.
Today, Profano is a large global firm with gross income of above $5. main billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still feels less just like a ruthlessly industrial giant and more like an aged family friend.